Abuja – September 01 – (Mediaage NG News) – Fashion festivals are known for lot of things in the fashion industry. One of the chief benefits they come with, is the platform presented to showcase brands, meeting like minds, networking and sharing ideas.
However, a glaring feature, difficult to ignore is the creative stamp they embolden – creativity at its prowess.
Fashion festivals, ideally for fashion designers to gain publicity for their brands and creative designs that can command the attention of the public, is a platform for brands to tell their stories through the designs they display.
As the world evolves and adjust to the new normal, so are fashion festivals held to display new designs.
The upcoming Abuja Fashion Festival slated for November 2023 is a celebration of creativity, craftsmanship, entrepreneurs, not just in the fashion industry but, other creative sectors. It’s a show that exposes upcoming and established fashion designers to the fashion market, enhancing awareness.
According to the organiser of the festival, Johnson Ojukwu, the show is the embodiment of celebrating “our African or traditional, cultural pride”.
“It’s a call for celebration. It’s a fashion festival where we aim at celebrating creativity, craftsmanship, entrepreneurs, not just in the fashion industry but, other creative sectors, said the Abia State born fashion designer who is also the Creative Director of Saint Rayzenah Luxury Apparels and CEO/Director of FESTAFRQ Nigeria Limited.
“We also want to patronise our cultural heritage”, he added.
Coming from a family known for fashion business, Mr. Ojukwu said the Abuja Fashion Festival is also aimed at rewarding hard work in the best way it can.
“Not only that, it’s also a huge profitable platform for participants to connect, network, sell and market their brands.
Although, making its maiden entrance into the Abuja fashion market, the festival had premiered in the eastern part of the country, with the Aba Ankara festival in 2018.Read more here.